Peacock announces its biggest price hike yet – and it’s not the only streaming service raising prices in 2025

Once the bargain alternative to pricey cable and satellite packages, the streaming landscape continues to grow in size – and cost. While some of the
Is anyone else getting déjà vu? In July 2024, Peacock’s second ever price increase took effect and just over a year later we’re getting another. NBCUniversal’s streaming service has announced that its biggest price hike ever will begin on July 23 for new and returning customers (meanwhile, existing subscribers can expect to see an increase in their bill from August 23 or their next billing date).
The price hike sees Peacock’s ‘Premium’ (with ads) and ‘Premium Plus’ (limited ads) plans rise by $3 each to $10.99 and $16.99 per month, respectively. As some subscribers look to cancel their subscriptions ahead of the change, Peacock is looking to offer more affordable options by testing a new ‘Select’ tier that will cost the same as its ad-supported plan was priced before the most recent price hike.
We had almost gotten through March without seeing a streaming price hike announcement for video on-demand services until Plex decided to break that streak by raising its prices. This is the first price hike its made in a decade and will apply to each of its plans. That means that the monthly price for Plex Pass will go from $4.99 to $6.99, the annual price will rise from $39.99 to $69.99 and the Plex Lifetime Pass will more than double from $119.99 to an eye-watering $249.99.
The changes will take effect on April 29, 2025, which means that if you’re already signed up to the Lifetime Pass you’ll be able to stick to the old rate, which is prompting many users to consider signing up for it before the rise. In an even bigger blow, Plex is making the ability to stream your favorite streaming subscriptions between two separate networks no longer free. Instead, users will have to sign up to a Remote Watch Pass for $1.99 a month or $19.99 to have the remote streaming feature.
The live TV streamer has announced that all packages are set to creep up in price. Coming into effect for new subscribers on January 23, existing customers should look for the increase in their bill on, or after, February 10. Citing “rising costs from our production partners,” the service is adding $5 per month to all of its streaming plans. This will be particularly galling news for subscribers to the platform’s Essentials tier, which was only launched in September and replaced the bargain Starter option.
The new prices mean that both the Essential and Pro now cost $85.99 per month, while the Elite option is $94.99 ($104.99 w/ Sports Plus). Customers already using the Deluxe, Premier and Ultimate tiers are also looking at five bucks more, although these options are no longer available to new subscribers. There is good news for new customers though, as after a seven-day free trial, you get your first month $20 off. And if the price increase has you doubting your loyalty, you might want to look in to other live TV streaming services, such as Hulu or Sling.
The biggest streamer to announce things were getting pricier in 2025 was Netflix. The streaming giant announced on January 22 that it was raising prices, with the company stating: “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.” It should be noted, at time of writing, the price increases only apply to subscribers in Argentina, Portugal and North America.
This means that in the US, the standard ad-supported plan will now cost subscribers $7.99, $1 more than it did previously. Standard without ads is up a buck and a half, now costing $17.99 while the premium tier is now $24.99, a $2 increase. If the price increase has you debating whether to keep the service, our list of the best Netflix movies and best Netflix shows might help your decision.
The other streamer already increasing its prices this year is Discovery Plus, with things set to get a little bit more expensive for US subscribers. The hike went into effect on January 7 for news subscribers, with Discovery saying it would renew at the new rates for existing customers “on your first billing date on or after February 7, 2025.”
Discovery Plus currently offers two tiers, both of which have increased by $1, with the ad-supported plan now $5.99, while it’s $9.99 to go ad-free. Of course, most of Discovery Plus’ content can also be accessed through Warner Bros. Discovery’s flagship streamer Max – which is due to receive a global rollout in 2025 – and with plenty of new content arriving on Max in February, consumers may begin wondering whether to keep the stand alone streamer at all.