Exclusive: ‘It’s definitely going to be better… and smarter.’ Hasselblad’s dreamy next medium-format camera will get performance boost

  • Hasselblad is owned by DJI
  • You’ll find Hasselblad-branded optics in DJI drones, and DJI tech in Hasselblad cameras
  • Hasselblad’s next medium-format camera is set to get a performance boost

I’ve been in Gothenburg Sweden, this week, where the legendary camera brand Hasselblad and Chinese phone maker Oppo announced their renewed partnership, with the pair promising that “with the extension of our collaboration, we will push the boundaries of mobile imaging even further.”

As a photographer, I’m really impressed by Oppo’s current flagship phone, the Find X8 Ultra, which features Hasselblad-branded optics and even an X-Pan shooting mode which mimics the look of a famed Hasselblad analog format.

It’s an upgrade of

  • Want a super-rare Hasselblad? A new ‘Earth Explorer’ edition of the X2D 100C has been launched… for $14,000
  • I tested Hasselblad’s 100MP camera, and it made my full-frame Nikon look ordinary

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